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Rafi Andersen

Rafi Andersen

Founder · Digital Product & Systems Strategist

I design websites, digital products and smart business systems that make companies easier to find, trust and run.

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About

I'm the founder of Andersen Innovations, based in Malmö and working across Sweden, Poland, the UK and international markets. I combine product leadership, business strategy, UX and practical AI to turn complex ideas and fragmented operations into clear, working digital products. My work spans premium websites, digital profiles, booking and lead systems, e-commerce journeys, learning platforms and internal operating tools.

Focus Areas

Websites and digital visibility

Premium, mobile-first websites that communicate clearly, build trust and support enquiries, Google and AI-assisted search.

Digital products and applications

Customer-facing tools, portals, product advisors and applications built around a real commercial need.

Booking, leads and operations

Connected flows from discovery and enquiry through booking, delivery and follow-up.

Product strategy and delivery

Clear offers, scope, user journeys and implementation decisions aligned before complexity is built.

AI-assisted workflows

Practical automation and AI-supported operations with human oversight, evidence and defined boundaries.

Digital identity and profiles

Branded Norda profiles combining QR, vCard, Wallet, company information, offers, links and lead capture.

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